ðAs mentioned
in the methodology section, we feel that the most credible sample for analysis
of public opinion is the street level intercepts.
ðTaking all
things into consideration, the opinions of street level respondents tend to be
more balanced when compared to both on-line and telephone respondents. This further strengthens the argument
that this is the most reliable data to be examining.
ðIf the focus
is put on the street level responses, we learn that the EUCAN bins are well
received. The majority of street
level respondents (81%), those who actually have seen the bins, feel that they
are practical and easy to use.
ðThere does
appear to be a need to address the two-end collection issue – either via
communications initiatives or better instructions on the actual bin. A sizeable minority of street level
respondents (40%) say that they did not know that both ends could be used to
deposit rubbish.
ðSome attention
will also need to be paid to positioning if this pilot project is rolled
out. Obviously, the bins will need
to be positioned in such a way to minimize impact on both motorists and
pedestrians.
ðThe majority
of street level respondents feel that the benefits of the bins will outweigh
any negative impact. 83% support
the initiative citing revenue generation as the primary motivator.