eBay: “Viable on all platforms”?

We just finished dissing some self-impressed new-media potentates’ advice to start print magazines to be “viable on all platforms.” Like hell.

eBay just pulled the plug on its magazine. (Not quite: The contract will simply not be renewed.) An analyst claims that the eBay “brand” is so strong it doesn’t need propping up with dead trees.

So, in order to be “viable,” do you require the print medium after all?

Posted on 2000-11-07