We’ve updated MogulWatch: Can even AOL get convergence right? And when they flub it, how will puny Canadians do better?
We stumbled across an odd claim in an aforementioned Economist article:
Given that AOL, the world’s biggest Internet company, bought Time Warner, the world’s biggest entertainment company, in January, that seems a surprising thing to say. But AOL, according to Mr Leonsis, bought Time Warner principally because they are two consumer companies that can cross-promote goods, not to sell Time Warner’s content over the Internet.
We don’t know about you, but we’ve never heard that one before. You buy a content company to cross-promote? That’s what marketing agreements are for. As if.
Posted on 2000-08-30