Nix BMX!

Earlier, we mentioned “a stunningly concise evisceration of the usability deficiencies of Reflect.com.” We learn now, through an article in a certain newspaper, that Reflect.com was masterminded by Critical Mass of Calgary. The accompanying photo depicts not one but two Critical Mass employees riding BMX bikes around the office. Given the firm’s apparent inability to produce a usable site, let’s add an item to the questionnaire clients should present to would-be consultants (including us, of course):

If the number is greater than zero, thank the consultants for their time and high-tail it outta there.

Posted on 2000-06-05