The genesis of this project was the memo, which one had to attend Holy Family on one specific Sunday ever to read, that the church was about 57 grand in the hole.
We will correct so many deficiencies – i.e., all of them – that the place will look like it doesn’t need the money. That’s how you fundraise. (“Look at all our improvements. We’ll earn your donation. Just $56,999 to go.”) Of course it seems like reverse psychology. It’s actually just psychology.
But there’s more we can do.
The bookstall (a curious term) needs access to the debit-card reader, and could also benefit from a decision to actually turn a profit there.
The red missalette is a tidy moneymaker at $10 a pop. It’s also horrendously typeset and borderline unusable – certainly for the neophyte who attends low and high masses. It needs to be reimagined and retypeset – and sold at a higher price.
Altar cards look great from a distance (all those illuminated and drop capitals). They’re unreadable, not least from a distance while standing up amid incense fumes. The intended function – sight-reading – is undercut by wrong fonts, wrong sizes, and use of full justification, to list just the top three errors. These too need to be reimagined and retypeset.
Beta versions of the missalette and altar cards will be produced and extensively tested, then sold online and in stores. Holy Family and St. Vincent’s can be test sites, and your bookstall can be a retail outlet.
You can sign up for half the net proceeds from these products. Or I’ll go it alone.