ðGiven the
strengths and weaknesses identified on the previous page, we feel that the most
credible sample for analysis of public opinion is the street level
intercepts.
ðThis sample is
the strongest mainly because there is a degree of randomness interjected in this sample. Street level respondents were not motivated one way or the
other to register their opinion on the new EUCAN bins. Their opinion is included by way of
circumstance – they happened to be
walking by one of the new bins while interviewers were present.
ðTheir opinion is
likely more in line with that of the average resident of the City of
Toronto.
ðThe
methodological limitations of both the on-line and telephone survey should not
be discounted. They are
significant. When reading the
results of this report, the methodological limitations should be kept in mind
and used as a lens for interpreting the results.
ð