Further death knell for portals

You probably read that Michael Eisner shut down its uselessportal Go.com. Like we care.

But the man at least tells it like it is.

Seventy percent of the advertising for portals is going to the topthree players. The 10 second-tier portals are left picking up thescraps.

Feature parity does nothing. Interchangeable portals are justthat: Interchangeable. Except no one buys ten different brands ofinterchangeable products.

A further death knell for portals. Would theyhurry up and die already?

Posted on 2001-01-12