Page 5
Understanding the Methodological Issues (cont’d)
ðGiven the strengths and weaknesses identified on the previous page, we feel that the most credible sample for analysis of public opinion is the street level intercepts. 
ðThis sample is the strongest mainly because there is a degree of randomness interjected in this sample.  Street level respondents were not motivated one way or the other to register their opinion on the new EUCAN bins.  Their opinion is included by way of circumstance – they happened to be walking by one of the new bins while interviewers were present. 
ðTheir opinion is likely more in line with that of the average resident of the City of Toronto.
ðThe methodological limitations of both the on-line and telephone survey should not be discounted.  They are significant.  When reading the results of this report, the methodological limitations should be kept in mind and used as a lens for interpreting the results.
ð